Know where AI actually belongs.
Kris works out where AI earns its place across operations, sales and marketing, then builds it, so the business sells more and spends less time on admin.
Kris Trinity
I Help Premium Brands Build& Integrate AI Growth SystemsInto Their Sales & Operations
Independent AI & Growth Consultant. London.
Clients & Partners
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About Me
Are we falling behind on AI, or barely scratching the surface? How are our competitors using AI to get ahead? Most brands and leadership teams are asking these questions without getting a straight practical answer. If your company is behind on AI, it is not for lack of ambition. It is often because AI is treated as an afterthought, not a starting point.
Kris Trinity helps companies change that as a consultant, trainer and public speaker. He builds AI-powered growth and operational systems for early-stage start-ups and global brands. Those organisations include Champneys and Kappa, and he calls his approach AI-First Thinking. This simple shift can transform how efficiently an organisation operates and how quickly it moves.
More importantly, it delivers measurable results, including £2.4 million in device sales for a UK manufacturer. That manufacturer had previously relied heavily on trade shows for those device sales. There was £374,000 in revenue attributed to advertising and AI for Champneys. A 6,000-record CRM was rebuilt and reactivated using AI for Kappa across the UK and Ireland.
Before consulting, Kris spent 18 years in commercial roles across the industry. That work included managing enterprise accounts at both GlobalData and Centaur Media. His systems are judged by the revenue they generate and the processes they improve. They are also judged by the time they give back to the team. Kris speaks about AI at international events, including Professional Beauty and Aesthetic Medicine Live. And he delivers private training for conferences and leadership teams as well. In a world where everyone is talking about AI, he focuses on measurable results. He helps businesses turn that talk into measurable results before their competitors do.
AI & Growth Consultant
More revenue from the same budget.
Ads, search, landing pages and the tracking behind them. Kris builds acquisition that shows which spend turns into consultations and which quietly loses money.
Turn enquiries into booked revenue.
Sales enablement, enquiry-to-consultation conversion and B2B account growth, with the training that makes a team capable of handling higher-value enquiries.
Tools I Work With
Success Stories
Champneys
UK spa & health resort group
- A national heritage brand handling enquiries manually, with no clear line between marketing spend and revenue.
- Set the acquisition and conversion strategy across the group, added AI that answers enquiries in seconds, and trained the team to convert higher-value work.
- £374K attributed revenue over two years. Hundreds of enquiries handled by AI each month, with no new hires.
3D Aesthetics
Leading UK medical aesthetic device manufacturer
- A high-value device business with its entire customer pipeline depending on four trade shows a year.
- Replaced that dependency with always-on lead generation, automated nurture and conversational AI to handle enquiry volume, then trained the sales team to convert high-value device enquiries.
- £2.4M in device sales and hundreds of new clinic customers, with the pipeline no longer tied to four events a year.
Kappa UK
B2B teamwear, Kappa sportswear brand
- An outdated CRM with barely any functionality, so customers rarely heard from them and existing accounts went unworked.
- Migrated 6,000 records into a new CRM using a custom AI model, then built a bespoke AI marketing platform running email and SMS automation to reactivate the database.
- 84 sports teams re-engaged, booked calls with the sales team and hired Kappa for kit design.
UtilityBox
UK energy broker and consultancy for the hospitality sector
- Customer follow-up handled manually across the lifecycle, with no-shows and unqualified enquiries slowing the sales cycle.
- Designed and deployed an AI-first communication and booking system using voice and conversational AI, then ran the Meta acquisition campaigns feeding it.
- 17 new two-year contractsNo-shows cut by more than half, and signed across hospitality and restaurant clients.
TT Medical
Doctor-led aesthetics training academy & clinic
- A doctor-led start-up opening with no client base, no trading history, and no clinical time spare for admin.
- Built the clinic AI-first from day one, with conversational and voice AI running booking, communication, reminders and aftercare, alongside paid acquisition and sales training to fill the pipeline.
- £20,000+From zero to a month in recurring revenue, and expansion from the first premises to a second, larger location.
Check the Scoreboard
£0.0M
in device sales generated
Leading UK medical aesthetic device manufacturer
£0K
in ad-attributed revenue
UK spa & health resort group, new advanced aesthetics division
0%
reduction in appointment no-shows
Achieved through automated booking, confirmation and reminder flows
£0K/mo
recurring revenue, built from zero
Doctor-led aesthetics clinic, scaled to a second, larger premises
Bringing The Energy To Your Event Or Team
On stage at industry conferences and on camera for the businesses trying to work out what AI actually changes.
A Clear Plan For Putting AI To Work
Book the call
Tell Kris where the business is stuck. Thirty minutes, no pitch, and you leave with a straight view of what AI can and can't fix.
Get the diagnosis
Kris maps how your marketing, sales and operations actually run, then shows where AI belongs and what it's worth.
Build the system
The tools, processes and integrations go in where they change output, and your team is trained to run them without Kris in the room.
See the numbers
Adoption and results get measured, so leadership can see what AI returned rather than what it promised.